Every journey starts in someone’s mind. A seed planted and allowed to grow, much like the journey of coffee over time.

Jooma Coffee started as an idea founded on a passion for real, fresh coffee and an ideal to deliver that dream through our first class customer service experience.

In a country where coffee culture is just starting to find it’s feet, Jooma is helping to grow and develop our passion for Espresso based coffees in everyone through our industry leading mobile coffee stations. One cup of Jooma at a time!

It seemed only logical that we would progress to a permanent store to provide our clientele with the full Jooma Experience.

Our new store opening in Village Rd Kloof is going to be the perfect place to regroup, relax and enjoy a cup of Jooma while recharging for your busy lifestyle.

With our nutritious and exciting food menu and our decadent patisserie offering, why not pop in and revel in everything that Espresso culture can be.

Opening Mid September 2011.

After public demand at our events. Jooma Coffee has now decided to retail our 100% Arabica Espresso blend of  beans in both 1kg and 250g.

An intense espresso experience is derived from it’s medium dark roast.Good body with a vibrant hint of nutty/spicy character rounds of our special blend.This four way blend consists of Indonesian, Brazilian and Ethiopian beans which  provide for an excellent body and depth with the Tanzanian delivering the nutty and spicy undertones.

For orders please email info@joomacoffee.com or call us on +27 31-7641932

Day in the Life of a JoomVU

Click link above to watch how the JoomVU develops into a fully functioning coffee shop at an outdoor event. It also shows how and where customers interact and the atmosphere and impact our Coffee Stations can bring to any event.

With the likes of the brothers Fluckiger and other top international contenders making Jooma coffee their habitual daily stop, it’s no wonder Jooma Coffee became the cornerstone of spectators and competitors alike for the duration of the 2011 World Cup Mountain Biking event this April.

Jooma Coffee is extremely proud to be associated with an event like this and provide an international flavour and value to a truly international event.

Look out for Jooma Coffee Stations at events near you in the near future.

[Show as slideshow]

Mobilizing your brand is an integral part of growing coffee branded experiences in this day and age.

When Max Cluer Sports marketing was looking for a concept to add value to this world class event, they looked no further than Jooma Coffee. With the uniqueness, presence and professionalism of the Jooma Mobile Unit, we were able to not only serve riders, crew, spectators and public but were able to bring the Gloria jeans Coffees brand to 52 countries and over 80 million people worldwide through television and internet.

Be sure to look out for the Jooma Coffee Station at the South African Mountain Bike Champs and World Cup Mountain biking over the next 2 weekends in Pietermaritzburg.

[Show as slideshow]

These days, thinking big is a relatively difficult quality to find. Having the ability to execute the idea is even harder.

Based on over 15 years of national and international experience working with iconic brands in the coffee industry, an entrepreneur from Durban, has returned home and decided to bring your brand of coffee to the people rather than the people to your brand.

“There is no better way to remember a brand than to interact or experience it first-hand” .

It was for this exact reason that the JoomVU (Jooma Vending Unit) was devised. “In our mind we always wanted to deliver the best possible platform from an operational perspective but at the same time – being passionate marketer s– we wanted a vehicle that would deliver incomparable brand presence to your target market.”

The JoomVU from Jooma Coffee has bridged the gap between retail and its target market. Never before has there been a technical platform to deliver world-class coffee brands to market with such poise and operational effectiveness.

The JoomVU, which is designed and manufactured in South Africa, brings a new level of sophistication to coffee mobility. Just because you are not in a hard-walled retail shop, why should consumers settle for less of an experience and even worse, a lesser cup of coffee.

The self-contained and fully functional unit needs only a 15 amp plug point to become a fully functional coffee outlet within 25 minutes and can be branded. With on board plumbing, state-of-the-art electrical interface and outstanding visual appearance, the JoomVU conquers new territory in the coffee segment.

To mobilise your brand through a Jooma Vending Unit and to find out more about contact us at info@joomacoffee.com

Jooma specialises in combining innovation, technical superiority and the best operational platform to deliver the perfect coffee anytime, anywhere.

Combine this with the most impactful visual platform for your coffee brand and the amazing ambiance that the JoomVU creates and there is no doubt that successful brand interaction between your consumer and your offering will come about naturally.

For more information on the manufacture and branding of the Jooma Vending Unit under your brand, please refer to the JoomVU page .

Some of the new in studio photos of the JoomVU really show the beauty and technical aspect of the Unit.

For pictures please check out the JoomVU page.

Jooma Coffee was proud to be the exclusive supplier of a daily caffeine fix to both the athletes and spectators this weekend at the Urban Rage Mountain Biking festival. With athletes from all over South Africa descending on Durban’s Ushaka, the event saw many looking for an extra shot of Jooma to keep them at the top of their game.

Bringing a premium On-The-Go coffee experience outdoors or indoors, Jooma Coffee is the obvious choice when partnering like minded all conquering brands like Max Cluer Events and HP Urban Rage.

[Show as slideshow]